Keith Hockin
Gregg PaulThere are stats floating around on the internet that 80%+ home buyers use the internet to begin there home search before contacting a realtor. Isn’t that reason enough why you should be offering homes search options on your website? (Or do you want more).
Home Search tools (IDX) are one the best tools you have at your disposal and one of the highest converting lead generating tools available to you. If you have a website that does not offer a home search (In some cases you will not be able to help this as your MLS may not offer a solution or there is no 3rd party option available) what do you think is happening to your traffic? Most likely the consumers are hitting the back button in there browser and going to the next website down in search results, until they find a real estate agents website that offers what they are looking for. The ability to search for homes. Remember you do not want to drive people away from your site but rather offer more to keep them there.
“A successful person is one who can lay a firm foundation with the bricks that others throw at him.”
David Brink
What is IDX
Acronym for Internet Data Exchange. IDX references the transfer of MLS data, from the MLS Board to a real estate agents website(s).
Traditional Usage
- By framing your local MLS into your personal website allows consumers to have access to local inventory courtesy of you.
- All inventory, whether the listings belong to the Realtor or not are branded to the proving Realtor: To view more details click here.
- Acts as a lead generator by providing a sign up form for new listing alerts, as well as a variety of different options like Schedule a appointment or request more information about a listing.
Outside The Box Usage – After you have sold someone a home, you should consider:
- Set up the homeowner on property alerts for homes that come up for sale in their subdivision or surrounding areas that are apples to apples comparisons – just to keep abreast of their values.
- Set past clients up on alerts for areas of interest for the next move.
- Possible investment purchase; given the current state of declining regions, capitalizing on misfortune and creating investment opportunities for those with money!
The Purpose Ultimately – Marketing
- To use inventory as a form of staying front and center of your contacts.
- Low cost and no effort required on your end.
- Keep consumers coming back to your website
Filed under: Lead Generation, Real Estate Marketing, Top Producer IDX, Top Producer Websites, Website Marketing | Tagged: IDX, IDX Solutions, Lead Generation, MLS Search, Real Estate Websites, Website Marketing
